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Variable data printing, or VDP, is a type of digital printing that is very similar to on-demand printing. With on-demand printing, your printer is able to print projects like text documents, graphics and images from one job to the next without needing to stop or slow down. For a detailed overview of variable data printing, read over Wikipedia. This type of printing is ideal for invoicing, applying addresses to envelopes, creating brochures and producing postcards because they have basic layouts and are often printed in bulk. Bulk items are the ideal type of projects for VDP, because it is a continuous process that doesn’t slow down between documents.

Essentially, variable data printing enables the mass customization of projects with the implementation of advanced digital print technology. Rather than print off a mass production of a single document, VDP allows for the mass production of individualized documents. This would be ideal for a business that wants to send out a memo to all of their 5,000 clients. Rather than print out 5,000 generic memos, VDP allows you to produce 5,000 individualized memos designed for each client. This type of printing is a great way to make your business more personal, and since it implements a quality ink cartridge system, every print will be professional!

There are many levels of variable printing that range from basic to complicated. More basic levels merely involve changing a line or two on each document, like a person’s name, for instance. Other more complicated alterations from print to print can include changing text, images and graphics, as well as the addresses.

Unfortunately, the more personalized you make each document, the slower the printing speeds can become. As a result, be sure to not make too many complicated variations of your document, because it could take ages to print.